The year 2010 marked TAG Heuer’s 150th anniversary – a milestone that celebrates the brand’s evolution from a small workshop in the Swiss Jura Mountains to its status today as a leader in the luxury watch market. Since its inception, TAG Heuer has demonstrated a passion for accurately measuring even the smallest increment of time. It is the only watchmaker to develop a mechanical automatic chronograph movement that displays 1/10th and 1/100th of a second, as well as the only brand to capture 1/10,000th of a second. The brand’s 150-year legacy is peppered with displays of engineering prowess, including the world’s first oscillating pinion, patented in 1887, and the recently launched Monaco V4, which features a double-patented belt-driven movement that shatters the basic tenets of how a watch keeps time. Through a constant pursuit of excellence and innovation, TAG Heuer creates timepieces that are a defining symbol of state-of-the-art originality.

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  1. […] Jewelers’ excellent service and wide selection makes it one of the leading retailers of TAG Heuer in St. Louis. Today’s TAG Heuer timepieces tap into a 155 year history of class leading style, function […]

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